02 / featured project

Emerald


A refined brand and marketing direction designed to modernize Emerald Homes through intentional branding, workplace culture, and a stronger digital presence.

the goal


Emerald Homes was evolving into a more modern, full-service real estate brand and needed a stronger digital presence that reflected both professionalism and personality.

The goal was to create a more cohesive experience across branding, marketing materials, internal culture, and digital visibility — helping the brand feel more elevated, recognizable, and connected.

services


Brand Strategy

Creative Direction

Marketing Materials

Workplace Culture

Social Media Management

Digital Marketing

Logo for Emerald with a house outline on the left and text 'Emerald' in large letters, with 'sales', 'investments', and 'management' below.

logo suite


color palette


Series of four rounded square color swatches in shades of blue and teal from dark to light.

Brand Beyond
The Visuals

Group of eight diverse adults gathered in a casual, indoor setting, engaging in cheerful conversations and laughter.

Beyond the visual identity, Emerald’s marketing direction focused on creating a stronger sense of connection — internally and externally.

From branded materials and social content to workplace culture initiatives and internal branding, every touchpoint was designed to create a more cohesive and recognizable experience for both clients and employees.

Outdoor sign for Emerald Leasing Office, a property management company, with contact info and website, surrounded by greenery.
A mint green crewneck sweatshirt with a small, simple geometric logo on the upper left chest, consisting of a hexagon and a horizontal line.
Business card and promotional material for Emerald, a company specializing in sales, investments, and management. The card features a photograph of a smiling woman, Michelle Moss, who is the owner and broker. The card displays her contact information, including her phone number, email, and website.

designed for brands ready to grow