02 / featured project

Emerald


A refined brand and marketing direction designed to modernize Emerald Homes through intentional branding, workplace culture, and a stronger digital presence.

the goal


Emerald Homes was evolving into a more modern, full-service real estate brand and needed a stronger digital presence that reflected both professionalism and personality.

The goal was to create a more cohesive experience across branding, marketing materials, internal culture, and digital visibility — helping the brand feel more elevated, recognizable, and connected.

logo suite

A diverse group of eight people gathered in a bright, minimalistic room with white brick walls, engaging in a lively conversation and laughter.

services


Brand Strategy

Creative Direction

Marketing Materials

Workplace Culture

Social Media Management

Digital Marketing


Brand Beyond
The Visuals

Beyond the visual identity, Emerald’s marketing direction focused on creating a stronger sense of connection — internally and externally.

From branded materials and social content to workplace culture initiatives and internal branding, every touchpoint was designed to create a more cohesive and recognizable experience for both clients and employees.

color palette

Row of four color swatches, from dark to light shades of blue and teal.

Logo for Emerald with stylized house icon and the words "sales investments management" below.
Business card for Michelle Moss, real estate owner and broker, including her photo, contact information, and company logo for Emerald homes, with services in sales, investments, and management.
Sign for Emerald leasing office with contact information, surrounded by green plants and trees in an outdoor setting.
Light teal crewneck sweatshirt with small, abstract logo in the upper right chest area.

designed for brands ready to grow