about the client

Housewell is a modern real estate solutions company focused on helping homeowners sell with ease and confidence. By combining personalized service with innovative strategies, Housewell simplifies the selling process, ensuring clients get the best results without the stress.

the result

Over the course of two months, the approach delivered measurable growth and engagement: the Instagram account's reach increased by 301.9% with 11,060 profile visits, and Reels accounted for 62.8% of total engagement. On LinkedIn, the engagement rate more than doubled from 12.4% to 26.8%, with steady follower growth, demonstrating that content resonated with the audience and strengthened the brand’s online presence.

This consistent, personality-driven approach helped Housewell not only connect with potential clients but also position Parker and Josh as approachable experts in their field, building trust and recognition in the local market.

the goal

The goal for Housewell’s social media was to maintain a consistent posting strategy on Instagram and Facebook that naturally explained their services while showcasing the personalities of Parker and Josh, making the brand relatable and trustworthy.

Book cover of 'Darker' by Parker. Features a photograph of a young man with brown hair, wearing a brown jacket and white shirt, smiling. The title is bold orange text, and the author's name and publisher's logo, Housewell, are at the bottom.
Illustration of a modern house with a garage, surrounded by clouds in the sky, and text encouraging traditional home buying with personalized support.
Living room with a beige sofa and a green side table, with a wall sign that says 'Save $16,000 on average when you buy and sell with Housewell.'
Dashboard from Housewell showing property status updates with total 24, tracking changes from prelisting to listed, under contract, and closed. Features upcoming showings (42) and average days on market (20 days).